MADD – Saturday Night Alt (Canada)
Thursday, May 13th, 2010 at
3:44 am
A twist you wouldn’t think of. I like that. I reckon they only do these ones in Canada, because America would hate them.
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Tagged with: advert • canada • Commercial • drink • driving • madd • road • safety
Filed under: Night Vision Eye Glasses
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woah,powerful stuff.
Hooray! Thanks for posting a MADD advert!
Funny how there was no character development, yet both the driver and the policeman were given names at the end. That’s about the opposite of the Australian ads. In fact, DoE’s ‘No Seatbelt, No Excuse’ did that by calling the twat Michael. But then, we knew he had a girlfriend from the start so there’s a bit of background there I guess.
Also, it might just be because the ad’s Canadian, but Ross Campbell and Sandy J seem like the most Canadian names I could imagine.
I think I see what you’re saying. The Australian ones basically show you the people’s life story leading up to the “pay off”, but don’t give them names at all? Very peculiar.
And yes. Oh Canada. Oot and Aboot, eh?
It’s very good, but nothing beats their “MADD Dolls” ad!
Do you know where I can find it? I wanna see it!
Go to the MADD Canada web site and, under “How Do I?” click on the link for public awareness videos. Scroll down the list until you see a RealPlayer link for five minutes of Television Campaigns. The “MADD Dolls” ones are the second and third in the compilation.
Cheers for the info
I might mirror them here
WOW good ad
This isn’t the only go for the jugular spot MADD Canada has. They’ve had a long-running campaign showing a crying baby named Emily who doesn’t know her mother was killed in a DUI accident.
Yeah I’ve seen it. I don’t really go for emotive stuff like that though. I like the crashes
Yeah. That sort of thing can backfire because people could change channels when they see the baby crying. Seeing them zip up the real ‘Stupid Stu’ in a body bag, on the other hand, brings the point home better.
Well a similar thing happened with the crash-laden ads from NZ and Aus. People were accustomed to it and they had no “shock” effect. Hence, if you check my TAC adverts, the later ones aren’t as shocking.
People can get used to any damn thing. No wonder they retired the Kill Your Speed ident…As good as it was, it had started to lose its impact (if you’ll pardon the expression) with the viewing public.
i saw this on tv a few days ago. my mom and i just stared at each other
Wow, that one was good.
DEFINATLY DIDN’T SEE THAT COMING!
I’M a Canadian. Yeah, we do good stuff…^^
wow that was just shocking